Improving the Quality of Your Website with Good Graphic Design

Think about the web pages you go to most often. Now think about the graphics on those sites. You might think immediately of a particular color scheme that coordinates with the company’s logo. Or you might think of a particular image that displays a service that the company provides. Perhaps you think of the way the items are displayed in an online inventory. And in some cases, you may not be able to picture any graphics at all. Madison graphic design varies in style and approach, but if you want to garner the best results from your website, you need to decide what you want out of your graphic design.

If you're looking for examples of good graphic design, Madison is a wonderful place to begin. The websites of several Madison businesses make great use of this element in helping users to identify the business and get the most out of their online experience. And that’s the point of all this web development stuff, right? The customer.

Graphic design can have several different definitions. But most professional graphic designers will base their designs on five basic elements.

Balance

One thing you will notice about the most successful websites is their ability to balance information, navigation, and graphics on a page. The page should not feel too heavy on one side or the other, nor should it be top heavy. Yes, you need to think about how visitors will view the page, taking into account their tendency only scroll when they have to, but when you look at the page as it comes up on the partial screen, does it look balanced or does something stick out?

Rhythm

Okay, you’re thinking to yourself, “Rhythm in a website?” Yes, this is a vital part of good web design. How do your elements move from one to the other? Is there an effortless flow of information? As your eye moves across the page, think about how you progress from one area to the next and assess if you have good rhythm.

Proportion

This is imperative to user-friendly websites. If you have ever been on a site that has content written in tiny, dark blue font, you know that proportion is vital to return visitors. On the contrary, don’t cram huge graphics on a page. You can either shrink them or remove them.

Dominance

As Balance and proportion are important, but you also need to make it clear what the important elements are on the page. If you want to draw attention to the navigation bar with links to affiliates, you need to highlight this. If you want the customer to see the cool search feature you installed at the top of the page, put it in a prominent spot and use appropriate graphics to make it a dominant element.

Unity

If your page looks like a jumble of content from five different sites
you may have trouble getting your main point across. Similarly, if each successive page has a different format or color scheme than your homepage, you lose the unity of the site. Stick to a uniform color scheme, graphics style, and font.

This article was written by S. Reeves Morris. Mr. Morris runs the Internet technology company New Media located in newmediamadison. (www.newmediamadison.com), which for 11 years has been dedicated to helping businesses succeed online. Mr. Morris is a Search Engine Optimization (SEO) Expert who is always updating his skill set with the latest Search Engine Optimization and Link Building Techniques.

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